Dermatologist Dr. Brooke Jeffy noticed tweens and teens weren’t properly caring for their skin. They weren’t in need of a prescription, but rather a routine they could get consistent with. As both a derm and mom to a tween-age boy, she set out to build a brand that could encourage healthy habits.
Include only what you need, not what you don’t
Short ingredient lists you can actually read
Credo dirty list compliant
Planet conscious packaging
We prioritize responsible sourcing and sustainable materials. We only use materials that can be easily recycled from home. We only use of ingredients that have been grown and harvested organically, sustainably, responsibly and fairly. We never use parabens, phthalates, sulfates, silicones, petrochemicals, synthetic fragrances or synthetic dyes.
btwn was made to be easy and educational: an informed yet simple approach to skincare you can stick to. From instagram, to tiktok, there is a whole lot of misinformation regarding skin, especially targeting tweens and tweens. Part of our mission is to help you sort through the bogus skin hacks, paid influencers, and sketchy DIY masks for a routine without gimmicks. It’s about giving you control over your skin health, the right way.